Heidi Beatty, founder of Crown Abbey, Inc. has over 15 years of experience in developing consumer and health care products.
After gaining a bachelors degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for 10 years across Europe and the US, starting as a Formulator developing products that safely and effectively clean babies skin for Johnson’s Baby®. From there she applied her knowledge of skin to develop pantyliners and then wet wipes – with a focus on developing unique and proprietary claims through linking a deeper understanding of women’s health and wellbeing with new technologies.
She has been supporting a Start-Up, Maternal Science, for a little over a year, where she has developed supplements, OTCs and nutritionals that are safe and effective for Maternal Health.
Her accomplishments, aside from the many product launches, include holding a Project Management Professional (PMP) certification, being the Chair of EDANA’s Wet Wipe Committee for 3 years, holding a Black Belt in Six Sigma, filing several patents as well as identifying and leading multiple FDA-Remediation programs.
Debbie has extensive marketing and management experience from product inception to launch. She has worked at established Fortune 100, non-profit and start-up companies. She specializes in developing innovative marketing programs, managing projects and teams and building strong strategic partnerships.
After earning her MBA from NYU Stern School of Business, she worked in pharmaceutical marketing, managing a billion-dollar cardiovascular product. She focused on key opinion leader strategy on creating category and brand awareness and support. She was also integral in developing sales force materials and training.
Next, Debbie focused on business development for a non-profit, specifically on international expansion and creating marketing opportunities for the association. Debbie developed plans to monetize educational assets and create new revenue generating programs.
Later, she joined a start-up consumer goods company, helping to build its foundation. Debbie focused on the healthcare strategy including program development to create brand awareness and build trust among healthcare professionals. She managed the field sales team, liaised with the medical advisory board to leverage their expertise in promotion and supervised development of the website.
Most recently, Debbie has worked on consulting projects including non-profit and financial service tools. As part of her engagement she developed a new revenue- generating program and partnership opportunity for an online financial education site.
Debbie brings her passion for marketing and brand building to each client. She’s excited to learn new industries and brings her expertise, enthusiasm and work ethic to every project. When’s she not at work, Debbie enjoys spending time with her family, skiing, playing tennis and reading.
Crown Abbey, LLC offers clients a streamlined way to launch products no matter what stage they are currently in. We use best practices to ensure your team gets the level of leadership and support required to get your product out the door. We are experts in leading projects through concept phase, formulation and prototyping, lab and consumer testing to scale up & support initial production for complete transition to your organization.
We ensure full documentation is in place every stage of the way, to meet Regulatory needs, and to ensure clear communication to your whole organization.
Our strong networks allow us to support vendor selection for both ingredients, packaging and production.